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Marketing automation has become one of the biggest game-changers for small and medium-sized businesses. To ensure that no metrics are left unanalyzed and leads unpursued, businesses automate repetitive processes, marketing campaigns, and following up on leads. But not all marketing automation tools were made equal and provide smooth solutions for creating leads and turning them into actual customers.
Let’s see what to look for in a marketing automation program to reduce the lead cycle:
AINSYS software offers these and even more features. As a result, our clients shorten lead cycles, generate more leads, and turn more prospects into clients.
Contrary to popular belief, speed is one of the most crucial aspects to consider while dealing with leads, not producing more marketing campaigns. Up to 50% of all potential clients will choose the provider who responds first. Marketers are 7x more likely to qualify leads if they follow up within an hour. However, the sad reality is that it takes 42 hours on average for leads to get a response.
Also, according to research, 60% of sales professionals spend at least an hour each day manually entering data. Manual lead management procedures result in a number of difficulties, including an increasing amount of human errors, which lengthens reaction time and reduces conversion rate.
Oh, my employees are so busy! How can I help them save time?
Well, your departments, especially sales and marketing ones, are more likely to waste far less time on administrative tasks if you provide ways to automatically enter data since the only alternative is to do that manually. All you have to deal with is the setup process: just prepare your email outreach in advance and schedule its deployment based on what triggers your leads might make.
While both customer acquisition and retention are crucial, acquiring new clients is much more expensive than maintaining current ones.
AINSYS automation software is used to grow and manage your current client databases, as well as to attract new customers. Interactions with them are tracked and moved between your apps and CRMs, making it simple to refer back to previous trends. To build long-lasting and fruitful relationships with customers, you can run reports to determine types of companies and industries worth concentrating on, as well as monitor which marketing campaigns result in the best outcomes.
Cross-selling and upselling also become simpler with marketing automation — to increase customer lifetime value, configure triggers to inform your clients about other goods or services they might want to use. You can also improve customer satisfaction by providing reliable customer support through automatically logged conversations and consistent follow-ups. After all, happy clients are more likely to purchase from you again in the future.
87% of companies admit: their data is siloed among many different sources, locked away in applications and decentralized databases with no way to extract it quickly and efficiently. This is an especially painful subject for marketing companies since their lead and customer data is often caged away in their MAP, not synchronized with any CRMs.
The lack of consistent, synced data causes ongoing problems with lead management, such as duplicate lead lists that artificially inflate lead counts, or unintentionally pursuing those who have already opted out.
Even though 97% of marketers agree that digital integrations are crucial for shortening the lead cycle, surveys reveal that only half are actually taking action. Markets, customers, and technology are all changing, so it’s no surprise that your sales and marketing teams have to adapt.
By providing proper automation software, you can help them to easily follow the status of any project, obtain insights early, and take appropriate actions. With the right analytics, you will be able to pinpoint where your tactics need adjustment and, after you’ve done so, monitor progress moving forward.
Automation software speeds up the following steps of the lead cycle:
With AINSYS marketing automation, it’s no longer necessary to guess which channels or strategies were successful and which ones weren’t. You have more time to focus on honing the effective ones because you aren’t wasting time guessing.
AINSYS aids during every step of the way, so you can maximize the return on your investment. Our solution will foster your relationships with current clients by extracting data that enables recognizing trends, gaining insights, and improving marketing and sales strategies over time.
