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RevOps challenges and how experts solve them

Delve into the hurdles faced by revenue operations (RevOps) teams, such as app overload, talent scarcity, integration issues, coding limitations, and adoption challenges.

RevOps challenges and how experts solve them

Although RevOps is a relatively young concept many marketing, sales, and customer support specialists are switching to work for revenue operations teams. Why is that? Firstly, they can offer a unique approach. Let’s look into what challenges RevOps professionals run into.

Basic issues

Thousands of unnecessary apps: Let that sink in — according to ChiefMarTec, there are more than 7,000 marketing apps available right now, with thousands more used by sales and customer support departments. With so many options, it becomes too difficult to choose the finest software to meet all requirements. Such a giant range of software creates additional challenges too.

Talent scarcity: 66% of businesses report a rise in skills gap. CEOs believe their employees don’t have the skills or talent to make most use of marketing technology. Knowing how to use a single platform as a system of record isn’t enough. RevOps specialists must be able to fully utilize a variety of business apps.

No custom integration: Let’s say your company has been able to adopt the right software. More often than not, this still results in disruption of business processes — apps do not interact with one another. Revenue operations experts do more than just gather lead information for marketing, convert them to closed-won in CRMs for sales, and set up helpdesk accounts for customer success. They must transfer mission-critical data related with no loss of accuracy across apps. Even out-of-the-box integrations aren’t sufficient enough.

Lack of coding ability: While revenue operations specialists are technically inclined, the majority still don’t know how to code. To fill gaps in the IT stack, firms rely on in-house IT or engineering resources. Coding in-house integrations across multiple programs usually results in brittle stopgaps that don’t last. The possibilities are significantly limited for any team that does not have these resources.

Poor adoption: You would think that as soon as a RevOps team is done with introducing new software, all other ones immediately start studying and using it. However, it’s not that simple — adoption is often inconsistent, while change management will always remain a complicated process.

How RevOps experts tackle issues

So many challenges at hand require a multifaceted strategy that combines people, processes, and tech.

Effective people management is an essential component of addressing the issues. For that, RevOps specialists look to build stronger internal connections between senior leadership and departments. It has become the most important step in acquiring budgets and solving the promoting adoption issue. Collaborating with external-but-related departments like IT, makes managing budgets and security challenges much easier to deal with too.

RevOps experts also need to properly prioritize to obtain all approvals on time, acquire the right tools, and ensure that the right people start utilizing them. In RevOps, established processes exist for all of the mentioned issues, for example, revenue operations specialists use a full roadmap of their technical and business needs, involve executive/legal/security support early, and know how to research integration needs before purchase. The latter requires smart timing and a follow-up plan to drive internal adoption.

Finally, selecting the right service integration technology. There are several tactics for that. Let’s take a look at a couple examples:

  • Buying for fit, not features. Professionals in revenue operations understand that the best technology isn’t the most difficult one but the one that solves their use cases in the most efficient way;
  • Create vs. Buy. Another typical challenge is deciding whether to build or buy IT solutions. Experienced RevOps teams recognize that buying solutions produces better results than creating them internally. Internal builds need a lot of IT resources for developing and maintaining.

When it comes to software, AINSYS is ready to help RevOps specialists to choose, set up, and connect the needed software within minutes. Right out of the box, our no-code approach is superior to other platforms in terms of customization as it provides direct access to necessary data structures to any level of depth. With AINSYS, RevOps experts have been able to standardize and speed up their projects without wasting time and money. To learn more about your options, visit: https://ainsys.com/landing-clients-en/

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